Fossil Group announced today a sizeable expansion of its wearables business, with new brands set join its connected lineup in 2018.
Over the past 12 months the company has more than doubled its sales of wearables. By the end of this year, it will have launched more than 300 connected touchscreen smartwatches, hybrid smartwatches and activity trackers. Its 14 brands include Armani Exchange, Chaps, Emporio Armani, Diesel, DKNY, Fossil, Kate Spade New York, Marc Jacobs, Michael Kors, MICHELE, Misfit, Relic, Skagen and Tory Burch.
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The latest to join its smartwatch lineup is the Diesel On Full Guard. The first watch in this collection is now available for pre-sale, with the rest of the range set to join on September 25th. A few weeks ago Fossil released its 3rd generation Q Venture and Q Explorist timepieces. The Emporio Armani Connected touchscreen smartwatch will be available on September 14th and the all new Michael Kors Access touchscreen on September 25th.
Interestingly, the company says its hotly anticipated Misfit Vapor will now be available in October instead of late-summer. Misfit has obviously run into some stumbling blocks. A few weeks ago we reported the the watch will come with connected-GPS rather than the originally planned built-in GPS. So forget about leaving your smartphone at home for that early morning run.
If you are in Berlin during the next few days you’ll be happy to know that many of these timepieces will be previewed at IFA.
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