La Roche-Posay has teamed up with Apple to launch My Skin Track/UV, an innovative wearable for keeping tabs on ultraviolet radiation, pollution, humidity and pollen levels.
Essential reading: Smart UV monitors
The French cosmetics company recently became the first beauty outfit to enter the stretchable electronics field with My UV Patch. We wrote about it earlier. It works similar to a removable tattoo sticking to the skin for five days. The photosensitive dyes inside change colors when exposed to UV rays. Users are meant to take a photo of the patch and upload it to the accompanying smartphone app to assess the amount of UV exposure.
Now, L’Oréal has launched My Skin Track/UV, a new and improved version that measures UVA and UVB rays. But in addition to tracking your exposure to the sun, this one also keeps tabs on pollution, pollen and humidity. The device was developed in collaboration with L’Oreal’s skincare brand La Roche-Posay and Professor John Rogers from Northwestern University, a globally renowned developer in wearable technology.
You are meant to wear the sensor around your neck or clip it onto your clothes or bag. The water-resistant wearable uses NFC (near field communication) rather than Bluetooth to transmit its data, and there’s no need to recharge as its battery-free.
My Skin Track/UV is activated by the sun and provides instant status updates while storing up to three months of data. The beauty of this is that you can track exposure day by day through the year, rather than just a few days during the summer. The sensor even integrates with Apple HealthKit and sends out instant UV alerts.
“La Roche‑Posay believes that better looking skin starts with healthy habits.” said Laetitia Toupet, global general manager of La Roche‑Posay.
“That’s why we are committed to bringing scientific progress directly to consumers, so that they can make well‑informed decisions that will help them take exceptional care of their skin.”
L’Oréal’s new wearable has the potential to educate people on how often and how much they’re being exposed to UV radiation. The hope is the information will lead to an increase in sun-safe behaviors, such as seeking shade and applying sunscreen.
My Skin Track/UV is available now at apple.com and select Apple store locations in the US for $60.
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