Swatch has filed a complaint against Samsung Electronics Co. and Samsung Electronics America Inc., saying the two companies breached its trademark.
“This unabashed copying of the Trademarks can have only one purpose – to trade off the fame, reputation, and goodwill of the Swatch Group Companies’ products and marks built painstakingly over decades,” Swatch Group said in a filing to the court in the Southern District of New York.
The complaint asks for a trial citing “unfair competition and unfair business practices”. We’ll report how it goes.
Swatch sales have been hit by a double whammy over the past year – exposure to the slowing China market and increasing popularity of smartwatches. The outfit is currently putting the finishing touches on its smartwatch operating system called Swiss OS. A Tissot-branded watch will be the first to ship with the software. We wouldn’t be at all surprised if the company follows up this up with a re-entry into the wearable space.
Like this article? Subscribe to our monthly newsletter and never miss out!