A new IMDA certification of a device registered under Fitbit’s name adds a layer of certainty to ongoing speculations, suggesting that the release of a new Fitbit device—potentially the Luxe 2 or Ace 4—is imminent. This follows a previous FCC filing where the device was registered under Google LLC, Fitbit’s parent company.
What is IMDA?
The Infocomm Media Development Authority (IMDA) is a statutory board in Singapore responsible for regulating and developing the country’s information, communications, and media sectors. It’s a key body for the certification of electronic devices, including wearables like fitness trackers. A device’s IMDA certification is often a strong indicator that it’s ready for the market, at least in Singapore.
Confirmation of speculations
The new IMDA certification of a device with the moniker G3MP5 has added a fresh layer to the unfolding Fitbit saga. Interestingly, this device was registered under Fitbit’s name, not Google’s. This aligns with earlier speculations that the gadget registered with the FCC under Google LLC was indeed a Fitbit product. The moniker in both filings is exactly the same – G3MP5.
Given that IMDA certification precedes a market launch, it’s reasonable to speculate that the device could be unveiled in the coming days or weeks. This is further supported by Fitbit’s historical pattern of releasing new products in late summer.
The absence of new Fitbit devices at IFA Berlin
Fitbit’s recent attendance at the IFA in Berlin was noteworthy for what didn’t happen: the company didn’t unveil any new devices. This breaks from their tradition in previous years and adds an element of suspense around the upcoming product. The absence of a new release at such a significant event could mean that Fitbit is saving the spotlight for this mysterious device.
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We attended IFA and visited Fitbit’s booth. Rather dissapointingly, it was exactly the same as last year. On display were Sense 2, Versa 4, Inspire 3, Charge 5 and Luxe. Hardly something to get excited about given that none of this devices were released in 2023. In fact, Fitbit has not released any new hardware this year.
The IMDA filing, like its FCC counterpart, only mentions Bluetooth connectivity for the G3MP5 device. This absence of Wi-Fi support reinforces the initial speculation that this is an activity band – perhaps Luxe 2 or the Ace 4. Both of these potential devices are not expected to have advanced connectivity features like Wi-Fi, focusing instead on basic tracking and Bluetooth capabilities. Or perhaps it could be the beginning of a new line.
For reference, Luxe was released in April 2021. So it has been more than three years since that unveiling. Ace 3 saw the light of day in March of that year. Which means, that one is also well due for an upgrade.
The IMDA certification has added more pieces to the puzzle, but it has also confirmed some of the speculations around the mysterious Fitbit device. No doubt, additional details will surface in the near future. Stay tuned for updates!
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