Polar teases new release at FIBO 2025, and it might target Whoop
Polar is returning to FIBO this year, and they’re dropping hints on their social media accounts that something new is coming. Last year, they used the same event to unveil the Polar 360 — a minimal, display-free fitness band that targeted business clients and developers. Is it possible that a consumer version of this product might be about to surface?
FIBO is the kind of place where companies make moves. It’s not quite CES, but for fitness tech, it’s a solid platform. So when Polar says they’ve got something to show, it’s worth paying attention.
The Polar 360 was a curveball. It ditched the screen, leaned into comfort, and offered raw health data through an SDK. This wasn’t your everyday consumer tracker. It was a play for businesses, for developers, for companies wanting to build custom health solutions or integrate with Polar’s Flow ecosystem without the overhead of app development. That strategy made sense. But there’s still a large part of the market that Polar hasn’t tapped — consumers who want detailed, continuous recovery and health tracking without a screen constantly lighting up their wrist.
The Whoop-sized gap in the wearable tech market
Right now, Whoop more or less has the display-free segment to itself. Its subscription-based model, detailed analytics, and recovery-focused insights appeal to athletes, quantified-self types, and wellness-driven consumers. The band doesn’t shout for attention — it just collects data. This approach has resonated, and so far, the competition hasn’t responded in any serious way.
Polar already has the building blocks. The Polar 360, at least in its business form, already supports all the essentials — heart rate, sleep stages, steps, calories, and recovery tracking. It’s lightweight, water-resistant, and lasts up to five days on a single charge. That’s more than enough for a consumer version. Strip away the SDK and raw data access, give it a polished companion app experience, and you have a credible Whoop rival.
A Polar Flow app update added support for the Polar 360. This might signal a broader rollout. Combine that with the FCC filing we spotted a few months ago — which we suspect was for the 360 — and it feels like the stars might be lining up for a public launch.
Other possibilities, but one stands out
Of course, Polar could go in a different direction. The Pacer Pro is due for an update, and a Pacer Pro 2 wouldn’t be a surprise. Or maybe a revamped Verity Sense 2 with more advanced sensors. There’s even the chance of a major update to the Polar Flow platform or operating system.
Essential reading: Top fitness trackers and health gadgets
In any case it won’t be long before we find out. FIBO 2025 takes place in Cologne, Germany from April 10-13th. If you are in the area drop by Hall 7/B86 where Polar will have its booth.
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