Apple has just spiced up its wearable collection with a striking new addition: the Apple Watch Series 9 now dons a vibrant (PRODUCT)Red hue. But rather than a fashion statement, this is a commitment to the ongoing battle against HIV/AIDS. It aligns with (RED)’s global efforts.
The Cupertino Outfit has participated in the RED charity for a while now. When a brand turns a product or service (RED), they make it simple for you to support programs that help millions of people around the world impacted by HIV/AIDS.
Since joining the cause 17 years ago, Apple has raised hundreds of millions of dollars through the sale of (PRODUCT)RED devices and accessories. This includes (RED) iPhones, cases and Apple Watch bands, iPad accessories and more. As far as their flagship timepiece, Series 5 was the first to be offered in this new colour. Prior to that, you could only pick the device up in silver, gold and space grey.
Apple Watch Series 9 (Product) Red
Dressed in a radiant red aluminum case paired with a sporty red band, this latest iteration follows in what has become a tradition. To complement the hardware, Apple has also introduced a bunch of red watch faces, specially designed to mark World AIDS Day. This includes Palette, Solar Analog, Metropolitan and more. The thoughtful touch enhances the aesthetic appeal of the (Product)Red Series 9, while at the same time serving as a reminder of the cause it supports.
Underneath its colourful exterior, the Series 9 retains the exact same robust features of its standard counterpart. The thing is powered by the new S9 chip and a quad-core neural engine, ensuring a seamless and speedy performance.
There are subtle improvements over Series 8. For example, the display shines brighter than ever, with a maximum brightness of 2000 nits – double that of its predecessor. A novel double-tap gesture has been introduced, allowing users to interact with their watch without ever having to touch the screen – a nifty feature for those on the go.
Available for purchase through Apple’s online and retail stores, the Series 9 (PRODUCT)Red starts at $399 in the US. A portion of each sale will contribute to the Global Fund, supporting HIV/AIDS programs in sub-Saharan Africa. Considering it’s for a worthy cause the timepiece will likely be a popular seller. It is a great choice for someone willing to offer support, or for those that simply like the colour red!
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This initiative exemplifies a growing trend where technology intersects with philanthropy. It showcases how tech giants can leverage their influence and huge customer base to address global health challenges. This approach not only enhances brand value but also helps to encourage other tech firms to follow suit.
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