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OpenAI enters the wellness arena with Thrive AI Health

OpenAI’s Sam Altman & Thrive Global have joined forces to create Thrive AI Health, an AI-powered health coaching platform. This ambitious venture aims to democratize access to personalized health insights, potentially transforming how millions of people manage their wellness and chronic conditions.

In recent years, we’ve witnessed an emerging trend in the wearable technology industry: the integration of artificial intelligence (AI) into health and fitness applications. Companies such as Whoop and Zepp Health were amongst the first out of the blocks. However, we’re still in the early stages of this revolution. The potential for AI in personal health management extends far beyond what we currently see in the market.

Thrive AI Health – a new health coaching platform

A new entrant in this space will come as a result of collaboration between OpenAI and Thrive Global. Their joint venture, Thrive AI Health, aims to democratise access to healthy lifestyle changes through an AI-powered health coach. It seems this initiative goes beyond the scope of traditional wearable tech, potentially offering personalized health insights to a broader audience. This includes those without access to high-end fitness devices.

Thrive AI Health’s approach seems to be based on the principle that changing just 20% of our behaviours can lead to 80% of longevity benefits. The platform’s AI health coach will provide tailored recommendations for sleep, nutrition, fitness, stress management, and social connections. Users can input as much health information as they’re comfortable sharing, including personal preferences and daily routines.

The company has appointed DeCarlos Love, a former Google executive with experience in wearable technology and product development, as its CEO. Under his leadership, Thrive AI Health is developing a platform that adopts an “Atomic Habits” approach. This encourages small, manageable changes that can lead to significant health improvements over time.

One of the key strengths of Thrive AI Health is its focus on personalization. The AI coach is designed to understand and address individual health concerns, offering tailored advice based on the user’s specific situation. For instance, it might suggest a quick 10-minute walk after picking up a child from school. So something that fits seamlessly into your schedule.

To ensure the scientific validity of its recommendations, Thrive AI Health has established research partnerships with several academic institutions and medical centers. This includes Stanford Medicine, the Rockefeller Neuroscience Institute at West Virginia University, and the Alice L. Walton School of Medicine. These partnerships will help refine and validate the AI’s recommendations.

Initially, the Thrive AI Health platform will be available to Thrive Global’s employer base. Plans are, however, to scale through self-insured employers and pharmaceutical companies. The company promises “robust privacy and security guardrails,” acknowledging the sensitive nature of health data.

Our takeaway

As someone who regularly uses multiple wearable tech devices, I can’t help but dream of a unified platform. Something that could aggregate data from various sources, compare it to scientific and medical studies, and provide holistic AI-based insights. Ideally, such a platform would incorporate data beyond what fitness trackers and smartwatches typically collect. For example blood test results and other medical information.

Essential readingTop fitness trackers and health gadgets

While we’re not quite there yet, initiatives like Thrive AI Health represent an step forward in leveraging AI to improve personal health management and potentially reduce the prevalence of chronic diseases. What makes this initiative particularly interesting is the involvement of OpenAI.

No doubt, in the coming years we can expect to see more sophisticated AI-powered health and wellness solutions that offer increasingly personalized insights. The rapid advancements in AI and wearable technology is here to stay. Exciting times ahead!

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Marko Maslakovic

Marko founded Gadgets & Wearables in 2014, having worked for more than 15 years in the City of London’s financial district. Since then, he has led the company’s charge to become a leading information source on health and fitness gadgets and wearables.

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