Puma Sport Connected hands-on pictures at IFA 2019

We suspected it might happen when we spotted the FCC filing and it became official at IFA in Berlin. Puma has unveiled its first smartwatch in partnership with Fossil Group. Today, we bring you some hands-on images of Puma Sport Connected from Europe’s largest annual tech gathering.

Essential reading: Top fitness trackers and health gadgets

Puma and Fossil Group entered into the global license partnership in April last year. They agreed to collaborate on design, development and distribution on a range of wearables through 2028. The Puma Sport Connected is the first device to be launched as a result of this linkup.

IFA 2019: Puma launches its first smartwatch in partnership with Fossil

The Wear OS smartwatch seems decent enough on paper. Its equipped with the latest Qualcomm Snapdragon Wear 3100 platform, 512MB of RAM, 4GB of storage and has some features that might appeal to runners. This includes built-in GPS, continuous heart rate in workout mode, a swim-proof design and apps to take your training up a notch.

IFA 2019: Puma launches its first smartwatch in partnership with Fossil

In addition to running, Puma says the device can track a wide range of activities such as pilates, rowing and spinning. It can even count reps from strength training in the gym.

IFA 2019: Puma launches its first smartwatch in partnership with Fossil

Unfortunately, battery life is only around 24 hours which means you’ll be charging it every night. The main reason for this is its always-on 1.19″ AMOLED display. It’s quite possible, though, there will be power options to help preserve battery life.

Other design features include an ultra-light cut-out 44mm nylon and aluminum case and breathable 16mm silicone straps. All things considered, the watch looks pretty good. Its very sporty.

IFA 2019: Puma launches its first smartwatch in partnership with Fossil

As you’d expect, Puma has also slapped on some smart functionality such as notifications, Google Assistant, Google Pay, Spotify integration, weather updates and more. Users will also be able to choose the information they want see on the watch face, and customise the display with photos from social media

“Our customers consider technology a must for their lives—they’re looking for a smartwatch that will complement their active lifestyles,” says Adam Petrick, PUMA’s Global Director of Brand and Marketing.

“We’re thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in activewear and footwear. The watch will truly allow users to lace up, connect, and go.”

The device doesn’t really break any new ground so there’s little to distinguish it from other wearables on the market. But a Puma branded watch may appeal to some. Those interested will be available to purchase it in three distinct colours from November for a price of $275.

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Marko Maslakovic

Marko founded Gadgets & Wearables in 2014, having worked for more than 15 years in the City of London’s financial district. Since then, he has led the company’s charge to become a leading information source on health and fitness gadgets and wearables.

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