Crowdfunding a sleep solution: Inside the Banala Sleep Dot Indiegogo campaign

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In a world battling chronic sleep deprivation, with its ripple effects on our health, productivity, and overall quality of life, the search for solutions is never-ending. From sleep aids with their potential side effects to simple white noise machines that merely mask disturbances, many of us remain restless. Enter the Banala Sleep Dot. This is a unique sleep gadget promising to guide you into restful slumber using the power of sound.

The Banala Sleep Dot

The Banala Sleep Dot itself is a discreet and portable device. Its circumference is roughly the size of a large button and there’s a single button for operation. Once activated, the Dot plays a sequence of pre-programmed isochronic tones designed to usher you through different sleep stages.

Banala Sleep Dot

According to the Banala team, the initial sounds promote relaxation and stress reduction, mimicking the brainwave patterns associated with a calm, pre-sleep state. As you drift off, the tones are supposed to subtly shift, guiding your brainwaves towards the deeper Delta waves characteristic of restorative sleep. The entire audio program is designed to run for a specific duration, allowing you to enjoy a full sleep cycle without needing to reset the device in the middle of the night.

This tiny speaker-like device promises a different approach to sleep enhancement. It claims to use scientifically designed sounds called “isochronic tones” to influence your brainwaves, promoting relaxation, faster sleep onset, and a deeper, more rejuvenating sleep experience. But does the science back up these bold claims?

The Science Behind the Sounds

The concept of using sound to influence sleep isn’t entirely new. From gentle white noise machines to the soothing rhythms of ocean waves, we instinctively understand that certain soundscapes can promote relaxation. However, the Banala Sleep Dot claims to take this further. Isochronic tones are a specific type of auditory stimulus consisting of a single tone turning on and off at regular, rapid intervals.

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The theory behind using isochronic tones for sleep rests on the idea of brainwave entrainment. Your brain naturally operates with varying frequencies of electrical activity, and these brainwaves change depending on your state of consciousness. Isochronic tones, with their regular pulsations, are proposed to act on your brainwaves, subtly influencing them towards frequencies associated with relaxation, deep sleep, or other desired states. While some studies suggest potential benefits of auditory stimulation for sleep, the research specifically on isochronic tones is limited.

Analyzing the Indiegogo campaign

Nevertheless, US-based Banala Life’s Indiegogo campaign has garnered significant attention, indicating strong interest in alternative sleep solutions. The company has raised nearly $160,000 on Kickstarter and even more on Indiegogo. Nearly 4,000 people have backed the product so far.

If you want in, one Banala Sleep Dot will set you back $69 on Indiegogo. So it’s not really a huge investment. The estimated shipping date is July 2024.

Price: $69 and up

Funding total:
$319,366 raised

Estimated delivery: July 2024

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Marko Maslakovic

Marko founded Gadgets & Wearables in 2014, having worked for more than 15 years in the City of London’s financial district. Since then, he has led the company’s charge to become a leading information source on health and fitness gadgets and wearables.

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